![]() ![]() This resurgence of misspelled words in November's trending creatives speaks to the cyclical nature of gaming creatives. Both Zynga and Rollic Games' recent misspelled creatives have reached Sensor Tower's Top Creatives for November and are attracting attention from their audience. While misspelled creatives are not a new trend in the casual games space, it appears that some of the major publishers are revisiting this years-old tactic-and the results are paying off. Interestingly enough, this creative was previously seen in March 2020 on AdColony, and has also been shown on Facebook and Instagram in recent months. Other elements in this creative that mimic successful strategies seen in other genres include the presence of a guiding finger, rotating camera POV, and differing speeds. Second, by freezing the frame and creating an opportunity for KamaGames to interject three screens about the various types of games available, viewers become more familiar with the overall product offering.įinally, the combination of engaged viewers and product previews allows Pokerist to have a softer end screen call to action ("Find all these games in the Pokerist App"), further differentiating it from the end screens of its competitors. ![]() By having a finger that clicks the "pause" button mid-game, viewers are taken out of their expected demo narrative. ![]() How did that happen?įirst, what makes this creative compelling is the element of surprise. 1 in Top Chartboost Casino creatives for November. Its creative quickly gained traction and is now ranked No. Taking Viewers by SurpriseĪfter time away from the network, KamaGames' Pokerist began advertising on Chartboost again in early November. ![]() It appears that Playrix is opting for more character-focused content and even reverting to older "house on fire catastrophe" creatives. Playrix has iterated on these creatives by experimenting with the main character, Austin, kneeling instead of standing, as well as Austin dealing with heartbreak due to infidelity (instead of a brokenhearted female character). ![]()
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